Mercedes-Benz showcase
Mercedes-Benz India stall at the 11th Auto Expo will be largest among luxury car manufacturers spreading over 3600 square metres
Pursuing the tremendous success achieved in 2011, Mercedes-Benz
India is all set to further unveil the sporty and dynamic attributes of
the Three Pointed Star, at the 11th Auto Expo. Mercedes-Benz India will
be introducing its new fascinating design language that invokes
excitement and reflects dynamism of the brand. The company will set the
pulse of the new generation racing by showcasing the concept A-Class,
which is globally acclaimed for its expressive design and technological
marvels. Among the main highlights for Auto Expo 2012, Mercedes-Benz
India for the first time in India will also be showcasing its new
generation compact cars, future technology like the Fuel-Cell that will
define the future of automobile, and also an array of exciting product
range that is hallmark of the state-of-the-art innovations in automobile
manufacturing, synonymous with the company.
The Mercedes-Benz stall will see the presence of more than 10 cars
that includes stunning cars like the SLS GT3 and the DTM car, and also a
range of performance cars from the AMG stable. The Auto Expo will also
provide the motorsports enthusiasts of the country, the opportunity of
enrolling for the soon to be launched Mercedes-Benz- JPSI Performance
Driving Academy, a first of its kind platform for nurturing racing
talent in India.
Peter T Honegg: Managing Director& CEO, Mercedes-Benz India said;
“Our showcase at the Auto-Expo this year will be impressive both in
terms of presentation and display vehicles. The Mercedes-Benz Arena
located exclusively at Hall 15 will feature the company’s new design
language; it will also showcase the pulse of a new generation, the
concept A-Class and the equally acclaimed Fuel Cell technology. There
will be a lounge area to offer an exclusive experience, special
accessory outlets besides opportunities to offer networking
possibilities for patrons and representatives. There will be several
show-stoppers including the launch of the stunning SLS AMG Roadster.
Besides these there will be technology demonstrators as well as an array
of exotic Mercedes-Benz cars that represents automotive design and
technology at its best.”
Mercedes-Benz India Pvt. Ltd. has had
very successful 2011 with a growth of 31% (January – November 2011
6698 units sold as compared to 5110 units for January – November
2010).