2012 Honda Civic | 9th generation Honda Civic launched
Prices start from Rs1.969 million for i-VTEC manual transmission to
 Rs2.319 million for VTi Oriel Prosmatec transmission. PHOTO: FILE      
 LAHORE: 
Honda Atlas Cars Pakistan launched the much awaited, most competitive 
new model of 9th generation Civic at a ceremony attend by a large number
 of people here on Tuesday.
Chairman, Atlas Honda, 
Yousaf H Sherazi and President and CEO of the Company Takeharu Aoki 
expressed company’s long lasting commitment with Pakistan in economic 
growth and induction of new modern technology vehicles every time in 
Pakistan. 
The new civic was introduced by the General 
Manger of the company Ayaz Hafeez in his detailed presentation in which 
he expressed about enhanced aerodynamics, elegant simplicity of exterior
 design and enriched ergonomically designed sophisticated interior. 
It
 brings with it an armory of innovative features. Intelligent multi 
information display (i-MID), Steering wheel with audio and cruise 
control functions, automatic climate control air conditioning, ECON mode
 for fuel efficiency, immobiliser with alarm security system and a 
unique jackknife key with trunk opening function are salient. Industry 
leading Euro 4 emission standard on all Honda cars and Dual SRS (air 
bags) on all civic models have also been equipped, he briefed the 
audience about the features of the new 9th generation Civic model. 
Chairman
 Honda Atlas cars Yusuf H Shirazi reiterated his confidence in Pakistan 
and its economic potential. He underlined that the Honda Atlas quality 
is an attitude aimed at winning customer acceptance, trust and goodwill,
 gains being a long term objective. A direct contribution of 19 billion 
to government exchequer by the grouping addition to indirect was 
mentioned. He drew attention towards the inconsistent government 
policies, pointing out import of used cars which not only fleeced the 
customers but also retards industrial development. He said that the used
 cars import fill pockets of a few opportunists against the long term 
investments made by the automobile industry. He emphasised that Honda is
 all about accepting challenges, but let the challenge be fair, even and
 contributive in nature.
Takeharu Aoki, President and CEO,
 gave an overview of Honda and its attention to creating technology that
 is at the forefront of innovations. He spoke about the milestones 
attained and hardships faced by Honda Atlas cars. We were proud of 
producing the 200,000th car in July this year, he said. Inconsistent 
government policies and the retarding effect of used cars import had 
affected the company, Aoki added. “We are not in any competition as we 
know that our standards are not being touched by any other company”, 
Aoki said.
New Honda Civic is available in seven different
 colors. The price range started with Rs1,969,000 for i-V TEC manual 
transmission and goes up to Rs2,319,000 for VTi Oriel Prosmatec 
Transmission.
    
             2012 Honda Civic Sedan: Exterior Pictures
          
2012 Honda Civic Sedan: Interior Pictures
          
