The new civic was introduced by the General Manger of the company Ayaz Hafeez in his detailed presentation in which he expressed about enhanced aerodynamics, elegant simplicity of exterior design and enriched ergonomically designed sophisticated interior.

It brings with it an armory of innovative features. Intelligent multi information display (i-MID), Steering wheel with audio and cruise control functions, automatic climate control air conditioning, ECON mode for fuel efficiency, immobiliser with alarm security system and a unique jackknife key with trunk opening function are salient. Industry leading Euro 4 emission standard on all Honda cars and Dual SRS (air bags) on all civic models have also been equipped, he briefed the audience about the features of the new 9th generation Civic model.

Chairman Honda Atlas cars Yusuf H Shirazi reiterated his confidence in Pakistan and its economic potential. He underlined that the Honda Atlas quality is an attitude aimed at winning customer acceptance, trust and goodwill, gains being a long term objective. A direct contribution of 19 billion to government exchequer by the grouping addition to indirect was mentioned. He drew attention towards the inconsistent government policies, pointing out import of used cars which not only fleeced the customers but also retards industrial development. He said that the used cars import fill pockets of a few opportunists against the long term investments made by the automobile industry. He emphasised that Honda is all about accepting challenges, but let the challenge be fair, even and contributive in nature.

Takeharu Aoki, President and CEO, gave an overview of Honda and its attention to creating technology that is at the forefront of innovations. He spoke about the milestones attained and hardships faced by Honda Atlas cars. We were proud of producing the 200,000th car in July this year, he said. Inconsistent government policies and the retarding effect of used cars import had affected the company, Aoki added. “We are not in any competition as we know that our standards are not being touched by any other company”, Aoki said.

New Honda Civic is available in seven different colors. The price range started with Rs1,969,000 for i-V TEC manual transmission and goes up to Rs2,319,000 for VTi Oriel Prosmatec Transmission.